The fightback

The curves have been downward now for about a year. I have tried analyse what's gone wrong, but have not seen the light yet. We have tried lots of stuff lately, but nothing seems to work. We have used a LOT of money on advertising, but there has only been one channel that has paid off slightly and that is Google Adwords. This gives us a lot of hits but analysing the data, it gives slight to none persistence.

I have two theories that i suspect are the reasons for the demise.
-Change of the gamers
-No change of gamers

By change of gamers I mean the young players today are less likely to use time getting to know a game. And a complex game lie The Five Pillars needs time getting into. That makes it hard to recruit new players. However, similar games like the various Mobster games are also hard to get into, but they got 100.000's of players. So i stand puzzled.

Ny NO change of gamers i mean the exixting players i got, i got a core that has played since the start, making pretty much a hegemony. I wouldnt say they are unfriendly to new players, but they do like to meld them into their own viwes :) To hinder this, I've changes radical concepts of the game several times to make them rethink their old strategies and ways of playing. Not very successful, but in the process we have gotten concepts that no other game can match.

So where does this analyze bing us? Frankly, nowhere... I might be onto something with both of them, but i cannot see any of them as a main factor in our miserablilty. And that leaves us for shots in the dark...